The Philippines has long been recognised for its magnificent men and women, whose abilities and beauty know no bounds. International recognition is increasing for Filipino models like Hannah Locsin and Kelsey Merritt. From the catwalk to the phone screen, social media is essential to the rise in fame of these models. For motivation and admiration, Filipino users of social media clicked the follow button on the models’ profiles.
On Philippine social media, models become influencers in a variety of markets, including fashion, beauty, fitness, and lifestyle. International businesses who are interested in developing through the Philippine market are on the lookout for model content producers. The Philippines’ fashion business alone generates revenues that are encouraging. By 2025, it is expected that the fashion business would generate more than 3.6 billion dollars in revenue. Models can assist in introducing international businesses to the Filipino market through influencer marketing.
1) Craig Uy
A model with the New Monarq Manila modelling agency, Craig Uy is 21 years old. Filipino viewers on TikTok and Instagram were drawn to Craig by his chiselled jaw, perfect skin, and menacing eyes. His 99.4K TikTok followers eagerly anticipate his fit checks and vlogs. On TikTok, he has previously worked with RealMe and Haagen Dazs. He frequently serves as a model for clothing companies like Zalora.
2) Beatrice Santos
Beatrice Santos is known as the Philippine version of “Black Barbie.” She is a Filipina model who took home the “Miss Makati” crown in the previous year. Her huge, curly hair, dark skin, and small frame made her the epitome of Filipina beauty. She uploads dance videos, makeup changes, and behind-the-scenes images from photo shoots to her TikTok account.
3) Luis Hontiveros
Filipino actor and ramp model Luis Hontiveros. He participated in numerous Philippine TV shows and films, but his billboards along the country’s key thoroughfares have earned him the most notoriety. Bench is a regional brand, and Luis is a model for underpants. He amazes his followers on Instagram with his toned abs, which he gets by working out, playing basketball, and practising Brazilian Jiu-jitsu.
4) LA Aguinaldo
Following the creation of the hashtag #LATravels, where he posts images of his travels abroad, LA Aguinaldo became well-known on Instagram. His endearing smile won the hearts of Filipino users on TikTok as well. His Instagram page now features both beautiful images from his modelling assignments and sincere updates for his followers.
Luxury brands like Louis Vuitton, Bvlgari, and Dior have become popular in LA. He has also shared his skincare secrets with his male fans.
5) Vee
Vee is a model from the Philippines who identifies as LGBTQ+. Vee is a member of the well-known Filipino duo Yanna and Vee. She gives her viewers a behind-the-scenes look at her day as a Filipina model on her TikTok channel. She is a Filipina authority on hair care and beauty, and she is proud of her curly hair.
6) Mikaela Martinez
Mikaela Martinez began modelling when she was just 15 years old. She currently has three kids and continues to work as a model for clothing companies. Mikaela is a businesswoman who owns the apparel line Ebony & Ivory. She also runs her own modelling agency, culinary company, and magazine.
She shares photographs from her photoshoots, workout regimens, self-care tips, daily living, and product recommendations on Instagram.
7) Ambra Gutierrez
A finalist for Miss Italy, Ambra Gutierrez is an Italian-Filipino model. Ambra is a supporter of sex equality, body positivity, and women’s rights. Although Ambra has achieved international success as a model for Cosmopolitan and Victoria Secret, she has not forgotten her Filipino heritage. Filipinos follow her on social media, where she frequently flaunts her lovely body in bikinis.
8) Samantha Bernardo
Fashion model and beauty queen Samantha Bernardo was named Binibining Pilipinas Grand International 2020. Samantha had multiple TV appearances as a result of her stardom. She posts about all things beauty on her TikTok account, including her picture sessions, skincare, makeup, and model walk. She also documents her fitness progress.
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9) Maureen Wroblewitz
Model Maureen Wroblewitz, a Filipino-German, is well-known for winning Season 5 of the worldwide reality competition Asia’s Next Top Model. Since her success, Maureen has become a sought-after model for both national and international fashion companies. Her 1.4 million Instagram followers were attracted by her beautiful looks and endearing grin.
10) Georgina Wilson
Model, actress, and host Georgina Wilson is of Filipino and British descent. Her international success in the modelling industry led to her appointment as the third season’s host of Asia’s Next Top Model in 2015. Georgina currently owns the eyewear business Sunnies Studios. Georgina’s Instagram feed is jam-packed with product recommendations, lovely photographs, and life updates.
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