K-beauty skincare brand mixsoon selected Enhypen as their global ambassador for a major step in their international market development. The seven-member boy group Enhypen has finished filming their first commercial for mixsoon which will launch on February 19 KST through mixsoon social media platforms and TVING.
The partnership establishes joint opportunities at the perfect moment for both companies. The seven-member boy group ENHYPEN achieved Tokyo Dome history by becoming the fastest male group to perform there while also appearing at Coachella in April. This massive global influence supports collaboration.
The global beauty industry continues to experience rapid growth for Mixsoon because their Soybean Essence product has achieved position two on the Amazon serum segment while they have developed retail partnerships in major markets including USA Costco, Japan, Korea, Europe, and South America.
According to Enhypen the collaboration with mixsoon occurred because they use and love the brand’s products personally. The group delivers an authentic testimonial about mixsoon products and their promise to share genuine skincare reviews with their followers, which perfectly supports mixsoon’s global growth strategy by maintaining product quality standards.
