Here’s something that’s getting a lot of attention as the launch of fameplus.com last year, the Center for Foreign Trade Expositions and Missions placed micro, small and medium-sized businesses at the forefront of the digital space were amazed. The strong and user-friendly web marketplace brings together buyers and sellers within the Philippine design industry, clearly dubbed as FAME+. For Manila FAME’s faithful exhibitors, customers, and ardent fans over the years, it is an online trade group.
Since last year, It has been setting its sights on being the largest and premier online showroom in the world, which currently houses more than 2,000 premium and proudly made Philippine products. If more brands come on board with the digital trade and culture site of Manila Renown this new year, this is expected to increase.
FAME+ is in line with the digital pivot that esteemed fashion exhibits and trade shows around the world are bringing as a reaction to the COVID-19 pandemic two years in the making. For example, Maison&Objet recently unveiled MOM, a digital portal and catalog that complements its all-year-round Paris Fashion Week in which CITEM participated and created more sales for exhibitors than the previous year. NY Now is another online space that helps brands and consumers to explore and interact with each other in the design industry.
The digitization project of CITEM for Manila Renown arrives at the most convenient moment. And a visit to the website will certainly offer the premium feeling for which Manila FAME has been recognized to global customers and long-time supporters.
According to the categories of chairs, lamps and lighting, home decor and houseware, holiday and seasonal decor, design, beauty and health, and toys, the online catalog can be accessed, just as Manila FAME carefully curates its trade shows. Items are grouped according to sub-categories in every category for a smooth shopping experience. You can also scan for products directly using the search bar at the top of the catalog list.
The FAME+ is on a quest to build market prospects for its growing pool of exhibitors as a digital exchange and culture forum, the same as Manila FAME exhibitions have done in the last decades. What’s special is that through this, Philippine producers, brands and artisans will establish their digital presence. For their labels, they will launch a digital marketplace that highlights their market profiles alongside their available goods and new collections. Surprisingly, until October 2021, they will create the digital storefront at FAME+ and expand their current online platforms at no initial expense.
