In a world where digital advertising is omnipresent, the Singapore Tourism Board (STB) has taken a leap into the future with its innovative 3D billboards. These billboards are not just advertisements; they are gateways to the extraordinary experiences that await in Singapore.
The STB’s latest campaign, “Unreal. Made In Singapore,” has rolled out 3D billboards in major cities across the globe¹. From the bustling streets of New York City’s Times Square to the iconic Piccadilly Circus in London, these billboards bring a slice of Singapore life to the world.
Quintessentially Singapore Experiences
Each billboard is a canvas showcasing the vibrant culture, food, nature, and futuristic landscapes of Singapore. They transform everyday moments into unique experiences, inviting onlookers to step into a world where the ordinary is made extraordinary.
The campaign, created by BBH Singapore and The Shophouse @ Publicis, is a testament to STB’s ‘Passion Made Possible’ brand philosophy. The 3D billboards are a whimsical take on iconic Singapore experiences, reimagined in an unexpected, surprising way.
By leveraging immersive 3D technology, the STB aims to capture the imagination of travellers. The billboards are more than just visual treats; they are invitations to explore and discover the wonders of Singapore.
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The Impact of 3D Advertising
These 3D billboards represent a significant advancement in out-of-home advertising. They offer an interactive experience that engages the audience, turning passersby into potential visitors and storytellers of the Singapore narrative.9
The Singapore Tourism Board’s 3D billboards are a bold step into a new era of tourism promotion. They are a creative and effective way to showcase the country’s unique offerings and to inspire travel in a way that resonates with the global audience. As the world watches these extraordinary displays, the STB continues to redefine what it means to invite the world to experience the ‘quintessentially Singapore’.
