How Singapore Tourism Board Turns Ordinary Moments into Extraordinary Ones with 3D Billboards

In a world where digital advertising is omnipresent, the Singapore Tourism Board (STB) has taken a leap into the future with its innovative 3D billboards. These billboards are not just advertisements; they are gateways to the extraordinary experiences that await in Singapore.

The STB’s latest campaign, “Unreal. Made In Singapore,” has rolled out 3D billboards in major cities across the globe¹. From the bustling streets of New York City’s Times Square to the iconic Piccadilly Circus in London, these billboards bring a slice of Singapore life to the world.

Quintessentially Singapore Experiences

Each billboard is a canvas showcasing the vibrant culture, food, nature, and futuristic landscapes of Singapore. They transform everyday moments into unique experiences, inviting onlookers to step into a world where the ordinary is made extraordinary.

The campaign, created by BBH Singapore and The Shophouse @ Publicis, is a testament to STB’s ‘Passion Made Possible’ brand philosophy. The 3D billboards are a whimsical take on iconic Singapore experiences, reimagined in an unexpected, surprising way.

By leveraging immersive 3D technology, the STB aims to capture the imagination of travellers. The billboards are more than just visual treats; they are invitations to explore and discover the wonders of Singapore.

Keep Reading

The Impact of 3D Advertising

These 3D billboards represent a significant advancement in out-of-home advertising. They offer an interactive experience that engages the audience, turning passersby into potential visitors and storytellers of the Singapore narrative.9

The Singapore Tourism Board’s 3D billboards are a bold step into a new era of tourism promotion. They are a creative and effective way to showcase the country’s unique offerings and to inspire travel in a way that resonates with the global audience. As the world watches these extraordinary displays, the STB continues to redefine what it means to invite the world to experience the ‘quintessentially Singapore’.

Tags: 3D Billboard
Desk Writer

Spends most of the time reading news all around the world. Strong knowledge and understanding of the current situation and happenings in the ASEAN region.

Recent Posts

Vietnam International Defense Expo 2024

The 2024 Vietnam International Defense Expo was inaugurated by the Prime Minister Pham Minh Chinh on December 19, 2024 and…

December 22, 2024

Shooting concludes: Stranger Things 5 to release on Netflix in 2025

Created by the Duffer Brothers, Stranger Things is one of the most popular sci-fi horror series globally. It is set…

December 21, 2024

China’s Hypersonic Expansion in Asia Raises Alarms for India

According to the US Department of Defense, China has now produced the most sophisticated supply of hypersonic weapons in the…

December 21, 2024

Melaka International Halal Festival 2024

The Melaka International Halal Festival 2024 aims to turn the city as the prime center of the Halal products and…

December 21, 2024

Chunichi Dragons Renews the Contract of Hiroto Takahashi with Annual Salary of 120 million yen

On Saturday, the stalwart of Chunichi Dragons Pitcher, Hiroto Takahashi attended the negotiation for his contract renewal for the next…

December 21, 2024

Biden-Harris administration cancels another $4.28 billion in US student loans

US President Joe Biden has cancelled another $4.28 billion in student loans for nearly 55,000 people across the country, the…

December 20, 2024

This website uses cookies.

Read More