How Singapore Tourism Board Turns Ordinary Moments into Extraordinary Ones with 3D Billboards

In a world where digital advertising is omnipresent, the Singapore Tourism Board (STB) has taken a leap into the future with its innovative 3D billboards. These billboards are not just advertisements; they are gateways to the extraordinary experiences that await in Singapore.

The STB’s latest campaign, “Unreal. Made In Singapore,” has rolled out 3D billboards in major cities across the globe¹. From the bustling streets of New York City’s Times Square to the iconic Piccadilly Circus in London, these billboards bring a slice of Singapore life to the world.

Quintessentially Singapore Experiences

Each billboard is a canvas showcasing the vibrant culture, food, nature, and futuristic landscapes of Singapore. They transform everyday moments into unique experiences, inviting onlookers to step into a world where the ordinary is made extraordinary.

The campaign, created by BBH Singapore and The Shophouse @ Publicis, is a testament to STB’s ‘Passion Made Possible’ brand philosophy. The 3D billboards are a whimsical take on iconic Singapore experiences, reimagined in an unexpected, surprising way.

By leveraging immersive 3D technology, the STB aims to capture the imagination of travellers. The billboards are more than just visual treats; they are invitations to explore and discover the wonders of Singapore.

Keep Reading

The Impact of 3D Advertising

These 3D billboards represent a significant advancement in out-of-home advertising. They offer an interactive experience that engages the audience, turning passersby into potential visitors and storytellers of the Singapore narrative.9

The Singapore Tourism Board’s 3D billboards are a bold step into a new era of tourism promotion. They are a creative and effective way to showcase the country’s unique offerings and to inspire travel in a way that resonates with the global audience. As the world watches these extraordinary displays, the STB continues to redefine what it means to invite the world to experience the ‘quintessentially Singapore’.

Tags: 3D Billboard
Desk Writer

Spends most of the time reading news all around the world. Strong knowledge and understanding of the current situation and happenings in the ASEAN region.

Recent Posts

V Surprises ARMY with Two Holiday Releases: A Festive Collab with Park Hyo-shin and “White Christmas” Cover

For K-pop fans, the Christmas season this year has become even more magical as several of their preferred stars reveal…

November 22, 2024

Celine Names TWS as Global Ambassadors Following Suzy Bae Announcement

After Suzy Bae's nomination as Celine's worldwide ambassador, the venerable French luxury fashion company has taken another bold step choosing…

November 22, 2024

Reddit Faces Widespread Outage, Users Turn to Workarounds Amid ‘Server Error’ Messages

Thousands of users of the well-known social network Reddit were left without access after a major outage of the website.…

November 22, 2024

Anne Hathaway Casted as ‘Verity’ in Colleen Hoover’s Book Adaptation

Anne Hathaway is slated to play the much expected film version of Colleen Hoover's best-selling book Verity in front of…

November 21, 2024

Gucci Set to Revolutionize Fashion Presentations with Unified Shows in 2025 under Sabato De Sarno’s Vision

Gucci is ready to change its presentation approach for 2025 in a radical action aimed to revolutionize the fashion industry.…

November 21, 2024

South Korea’s “Korea Discount”: Addressing the Governance Gap to Boost Market Value

As world investors wait for significant changes that might solve long-standing problems of governance and responsibility in South Korea's companies,…

November 21, 2024

This website uses cookies.

Read More