How Singapore Tourism Board Turns Ordinary Moments into Extraordinary Ones with 3D Billboards

In a world where digital advertising is omnipresent, the Singapore Tourism Board (STB) has taken a leap into the future with its innovative 3D billboards. These billboards are not just advertisements; they are gateways to the extraordinary experiences that await in Singapore.

The STB’s latest campaign, “Unreal. Made In Singapore,” has rolled out 3D billboards in major cities across the globe¹. From the bustling streets of New York City’s Times Square to the iconic Piccadilly Circus in London, these billboards bring a slice of Singapore life to the world.

Quintessentially Singapore Experiences

Each billboard is a canvas showcasing the vibrant culture, food, nature, and futuristic landscapes of Singapore. They transform everyday moments into unique experiences, inviting onlookers to step into a world where the ordinary is made extraordinary.

The campaign, created by BBH Singapore and The Shophouse @ Publicis, is a testament to STB’s ‘Passion Made Possible’ brand philosophy. The 3D billboards are a whimsical take on iconic Singapore experiences, reimagined in an unexpected, surprising way.

By leveraging immersive 3D technology, the STB aims to capture the imagination of travellers. The billboards are more than just visual treats; they are invitations to explore and discover the wonders of Singapore.

Keep Reading

The Impact of 3D Advertising

These 3D billboards represent a significant advancement in out-of-home advertising. They offer an interactive experience that engages the audience, turning passersby into potential visitors and storytellers of the Singapore narrative.9

The Singapore Tourism Board’s 3D billboards are a bold step into a new era of tourism promotion. They are a creative and effective way to showcase the country’s unique offerings and to inspire travel in a way that resonates with the global audience. As the world watches these extraordinary displays, the STB continues to redefine what it means to invite the world to experience the ‘quintessentially Singapore’.

Tags: 3D Billboard
Desk Writer

Spends most of the time reading news all around the world. Strong knowledge and understanding of the current situation and happenings in the ASEAN region.

Recent Posts

Indonesia Extends Sales Ban to Google Pixel Following Non-Compliance with Investment Requirements

Indonesia’s Ministry of Industry has implemented a ban on the sale of Google Pixel phones within the country, adding to…

November 4, 2024

One Piece Unveils Revamped Fish-Man Island Saga with New Opening Theme as Anime Prepares for 2025 Return

One Piece offers a new take of the legendary Fish-Man Island arc, so fans are in for a nostalgic trip…

November 4, 2024

Johor to Pioneer Premium Salaries for Skilled Workers as Malaysia’s First State Initiative under Johor-Singapore SEZ

Particularly in areas related to the forthcoming Johor-Singapore Special Economic Zone (JS-SEZ), Johor is poised to become the first state…

November 4, 2024

China-Japan Diplomatic Groundwork Laid Ahead of Anticipated Xi-Ishiba Summit in South America

China and Japan are getting ready for what would be a historic meeting between Chinese President Xi Jinping and freshly…

November 4, 2024

Philippines Triumphs with Fifth Consecutive East Asia Baseball Cup Title

Celebrating their fifth straight East Asia Baseball Cup title, the Philippines men's baseball team savored a historic triumph. Sunday in…

November 4, 2024

Japan’s Bold “Conveyor Belt Road” to Solve Truck Driver Shortages with Automated Cargo Transport

Officially known as an "auto flow road," the government of Japan has presented plans for a revolutionary "conveyor belt road,"…

November 3, 2024

This website uses cookies.

Read More