Jimin is Dior’s global ambassador

On Monday, January 16, French fashion giant Dior made K-pop sensation Jimin a worldwide brand ambassador, announcing the partnership via social media with photographs of the BTS vocalist wearing Kim Jones-designed outdoor-inspired sportswear.

European luxury brands are attempting to capitalize on the global appeal of K-pop singers, particularly among younger consumers.

The LVMH-owned label has also built ties with K-pop sensation Jisoo of Blackpink, whose appearances at the company’s runway presentations attract throngs of screaming fans to Paris.

Keep Reading

Jimin, whose full name is Park Ji-min, is a member of the seven-member K-Pop group BTS, who debuted in 2013 and generated a worldwide K-Pop frenzy with its catchy, energetic songs and dancing movements.

Morgan Stanley analysts report that South Koreans have become the world’s largest per capita consumers of personal luxury goods, spending an average of $325 annually.

The experts stated that the majority of household wealth in the country, 76%, is held in the real estate sector, while property prices have climbed significantly over the previous several years.

Noto

Jakarta-based Newswriter for The Asian Affairs. A budding newswriter that always keep track of the latest trends and news that are happening in my country Indonesia.

Recent Posts

V Surprises ARMY with Two Holiday Releases: A Festive Collab with Park Hyo-shin and “White Christmas” Cover

For K-pop fans, the Christmas season this year has become even more magical as several of their preferred stars reveal…

November 22, 2024

Celine Names TWS as Global Ambassadors Following Suzy Bae Announcement

After Suzy Bae's nomination as Celine's worldwide ambassador, the venerable French luxury fashion company has taken another bold step choosing…

November 22, 2024

Reddit Faces Widespread Outage, Users Turn to Workarounds Amid ‘Server Error’ Messages

Thousands of users of the well-known social network Reddit were left without access after a major outage of the website.…

November 22, 2024

Anne Hathaway Casted as ‘Verity’ in Colleen Hoover’s Book Adaptation

Anne Hathaway is slated to play the much expected film version of Colleen Hoover's best-selling book Verity in front of…

November 21, 2024

Gucci Set to Revolutionize Fashion Presentations with Unified Shows in 2025 under Sabato De Sarno’s Vision

Gucci is ready to change its presentation approach for 2025 in a radical action aimed to revolutionize the fashion industry.…

November 21, 2024

South Korea’s “Korea Discount”: Addressing the Governance Gap to Boost Market Value

As world investors wait for significant changes that might solve long-standing problems of governance and responsibility in South Korea's companies,…

November 21, 2024

This website uses cookies.

Read More