UAE Achieves 10th Rank in Global Soft Power Index 2025
The United Arab Emirates reached an important achievement as it placed 10th globally in the prestigious Global Soft Power Index 2025. The Brand Finance analysis checked how 173,000 policy makers business leaders and civil society members assessed 193 different countries. The UAE achieved two noteworthy accomplishments in 2025 by experiencing a dramatic increase in its Nation Brand value from $1 …