From Michelin Stars to Budget Meals: How Japan’s Restaurants are Adapting to the Ultra-Cheap Lunch Demand
Japan is known for its culinary excellence and diversity, with more than 200 Michelin-starred restaurants in Tokyo alone. However, in recent years, many Japanese consumers, especially office workers, have been opting for ultra-cheap lunches that cost less than 500 yen ($4.30) as food prices continue to rise due to various factors, such as the war in Ukraine, supply chain disruptions, …