Why the Biggest Makeup Retailer Sephora is Pulling Out of South Korea
In a move that has sent ripples through the global beauty industry, Sephora, the largest makeup retailer, has announced its withdrawal from South Korea. This decision marks a significant shift in the company’s strategy and raises questions about the challenges international brands face in the competitive K-beauty market. The Dominance of CJ Olive Young At the core of Sephora’s retreat …