The UAE’s soft power success story: 10th in the world and 1st in the region
The UAE has maintained its position as the 10th most influential country in the world, according to the Brand Finance Soft Power Index 2024, which measures the reputation and impact of 193 nations. The UAE is also the only Gulf country and the first regionally to rank among the top 10 soft powers, demonstrating its global status and leadership. The …