TikTok, a popular video-sharing app, has become a new battleground for Indonesia’s presidential candidates, who are trying to attract young voters ahead of the February 14, 2024 election.
The app, which has around 99 million monthly active users in Indonesia, allows users to create and share short videos with music, filters, and stickers. The app also features live-streaming, interactive talks, and challenges, which enable users to engage with their favorite celebrities, influencers, and politicians.
The three presidential-vice presidential candidates have been using TikTok to showcase their personalities, policies, and achievements, as well as to communicate and interact with their supporters and potential voters. They are:
TikTok has a significant impact on the presidential race, as it offers a platform for the candidates to reach and influence millions of young and first-time voters, who make up about 54 percent of the total electorate.
TikTok also allows the candidates to showcase their human and relatable side, as well as to address the issues and concerns that matter to the younger generation, such as employment, education, and climate change. TikTok also enables the candidates to create a sense of community and engagement among their followers, as well as to mobilize them to participate in the election.
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