The United Arab Emirates reached an important achievement as it placed 10th globally in the prestigious Global Soft Power Index 2025. The Brand Finance analysis checked how 173,000 policy makers business leaders and civil society members assessed 193 different countries. The UAE achieved two noteworthy accomplishments in 2025 by experiencing a dramatic increase in its Nation Brand value from $1 trillion to $1.223 trillion as the nation expanded its global industry leadership influence.
The #UnitedStates retains its position as the top-ranked nation brand in the sixth annual Global Soft Power Index from Brand Finance. However, despite holding the lead, the country’s reputation has taken a hit following a contentious presidential campaign and growing uncertainty… pic.twitter.com/f0xxbytLal
— Brand Finance (@BrandFinance) February 20, 2025
The UAE ranks among the world’s top 10 in the 2025 Global Soft Power Index, underscoring its expanding global impact. pic.twitter.com/quBlHB8POg
— UAEGOV (@UAEmediaoffice) February 20, 2025
Global Rankings and Economic Excellence
The UAE stands at the forefront of many tiers in the Global Soft Power Index through strong results in various vital sections. The UAE maintains strong economic foundations which appeared as the fourth highest in “Future Growth Potential” and seventh highest in “A strong and stable economy.” The UAE ranks fourth in “Generous” indicating its dedication to carrying out humanitarian work and international support activities worldwide.
وفقاً لأهم تقرير عالمي للقوة الناعمة شمل 193 دولة وشارك فيه أكثر من 173 ألف شخص تم الإعلان عنه اليوم في العاصمة البريطانية جاءت دولة الإمارات في المركز العاشر عالمياً في مؤشر القوة الناعمة العالمي 2025 والذي شمل كافة الدول الأعضاء في الأمم المتحدة .. وجاءت الدولة في المركز الثامن… pic.twitter.com/o74LqBfCYr
— HH Sheikh Mohammed (@HHShkMohd) February 20, 2025
International Influence and Innovation Leadership
The international diplomatic influence of the UAE has risen to the eighth and ninth positions based on ratings for “Influence” and “International Relations” and “Influential in diplomatic circles” respectively. The nation shows its capacity for global event leadership as it constructs superior international alliances through these exceptional achievements. Interplanetary exploration receives attention through technological innovation within the UAE which places the nation at the ninth and tenth positions in global rankings respectively.
“The UAE ranks 10th globally in the Global Soft Power Index, reflecting its influence in diplomacy, trade, and innovation.” – H.E. Omran Sharaf, Assistant Foreign Minister for Advanced Science and Technology.
— MoFA وزارة الخارجية (@mofauae) February 20, 2025
With top 10 rankings in safety, security, and technology, the UAE… pic.twitter.com/uhIsuTsSqD
Future Vision and Global Recognition
Global interest in the UAE remains high as people worldwide place it at position ten in the list of “Affairs I follow closely.” The UAE National Brand experienced substantial expansion because its value surged from $1 trillion to $1.223 trillion. Since the previous year the country has expanded its global influence because its national brand value rose from $1 trillion to $1.223 trillion. The UAE gained a stronger international place through its expanding global impact.
