In 2024, Hyatt the leading American Multinational Hospitality Company has launched their new platform which is titled as “Be More Here”. The prominent aim of this launch is to make their customers, guests and members feel more present at the moment in a ‘fast-paced’ world.
“Our guests have told us that they are looking to be more present and have meaningful experiences when they travel. In trying to fit everything into our busy lives, we tend to sacrifice authentic connections”, Laurie Blair, Vice President of global marketing, Hyatt on their new launch “Be More Here” globally.
To make their program more effective in Japan, they have appointed the widely recognised personality from the Japanese entertainment industry, Yuta Kishi as the First World of Hyatt Ambassador in Japan and launch “Be More Here”. This brand new advertising campaign has been launched on Thursday, and they will release a movie “Be More Here” starring Yuta Kishi. The 60 second movie revolves around the Hyatt’s essentials of “Be More Foodie, Be More GOAT, Be More Dreamy, and Be More Inspired”.
The brand new Ambassador and the popular Japanese artist Yuta expressed his exciting words after being launched on Thursday,
“I am honored to be appointed as the World of Hyatt Japan Ambassador! I am truly happy to be entrusted with such a wonderful job. I hope to be able to convey the charm of Hyatt hotels and travels to everyone in my own way. I hope look forward to it!”
“For me, traveling is a time to really get in touch with myself. I think it’s an important time to reflect on who I am now and absorb new things”, this was an answer given by Yuta to the question about the power of travel.
The 29 year old Japanese singer, actor and TV personality, Yuta Kishi has become one of the well-acclaimed artists in the entertainment industry.
